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Will A Google Crackdown On Shady Search Toolbars Hurt AVG & IAC?
Search toolbars are big business for security software company AVG and media company IAC. But could revenue from these toolbars be in danger, as Google says it is stepping up enforcement of its...
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IAC: We Comply With Google’s Toolbar Standards
Amid industry discussion about what Google’s enforcement of new policies will mean for its AdWords distribution partners, IAC says its Mindspark toolbar company, and all of its companies, are fully in...
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Google’s Enhanced Campaigns Inspire Love, Hate And Hope For The Next Version
Tensions were high in the pay-per-click world yesterday, as marketers held their collective breath waiting for news of what were rumored to be “big changes” from Google AdWords. Indeed, it was big news...
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Google Switches To Paid Shopping Results In 11 New Countries
Marketers outside the U.S. have continued to enjoy free shopping traffic from Google, despite the search giant’s big change to convert all results to paid listing ads in its home country. But that’s...
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Wisconsin State Court OKs Bidding On Trademarks In Paid Search
Image courtesy Shutterstock.com. A Wisconsin appeals court this week affirmed a circuit court’s ruling that it’s OK to use trademarks as keywords to trigger the display of paid search ads. The court’s...
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Changes Afoot At Search Engine Land & Marketing Land Columns
I’m pleased to announce that we’ve made some changes in our columns line-up to better showcase the great work contributed by our talented columnist-practitioners. The biggest change is that we’re...
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Copie Editor Wantd, Applie Within
Do you cringe when you see a typo in a headline? When you see “Adwords” instead of “AdWords,” does it drive you crazy? Do you write comments on posts pointing out grammatical errors in the text? Well,...
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In-depth with Bing Webmaster Tools — the definitive guide
You’re probably familiar with Google’s Search Console, but have you thoroughly explored the tools provided by Bing? If not, this series written by contributor and Bing search evangelist Christi Olson...
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Entries are open for the 2019 Search Engine Land Awards
The industry’s most prestigious awards competition is now accepting submissions in 17 categories, such as Best Overall SEM Initiative and Best Overall SEO Initiative (with separate contests for small...
View ArticleHelp us update the Periodic Table of SEO Success Factors
Every two years since 2011, Search Engine Land has taken a fresh look at all the elements that impact your success in search engine optimization, mapping them out on our Periodic Table of SEO Success...
View ArticleCommerce marketers: Take our Amazon Advertising survey, enter to win an SMX...
If you’re an e-commerce marketer, we want to hear from you. Marketplace platforms like Amazon, eBay and Walmart/Jet are building their ad businesses, giving product advertisers a chance to target...
View ArticleThe Amazon ad juggernaut: What’s your experience been?
Last year, we surveyed our readers to find out where marketers were prioritizing spend on Amazon’s growing list of offerings, as compared to spend on Google Shopping and other platforms geared toward...
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Introducing the Periodic Table of Digital Commerce Marketing
If you’re a retailer or manufacturer of goods sold online, you may be overwhelmed by the new digital marketing opportunities popping up nearly every day. Whether it’s new Google Shopping campaign...
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Digital asset management platforms: What are they good for?
Any good marketing team is awash marketing collateral, blog copy, images, audio files and videos. In fact, the glut of materials produced these days has made digital asset management platforms a...
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Get past the hype and into the nitty-gritty of SEO platforms for enterprises
Search for “tools for SEO” and, among the results, you’ll find “29 best free tools,” “the top [number goes here] SEO tools you should be using,” and many many more headlines following this formula....
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Questions to ask before you buy an enterprise SEO platform?
Making sure your company, products or content can be found by the right people at the right time is incredibly important for enterprises, which is why many of them rely on software suites to help them...
View ArticleConsidering software to manage your digital commerce advertising? Here’s what...
Deciding whether or not your company needs a digital commerce advertising management platform calls for the same evaluative steps involved in any software adoption, including a comprehensive...
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What are enterprise workflow and project management tools and how do they...
The Project Management Institute (PMI) defines a project as “a temporary endeavor undertaken to create a unique product, service or result. A project is temporary in that it has a defined beginning...
View ArticleThe benefits of using workflow and project management tools
Digital marketing – involving everything from search engines to social media to display ads to email to mobile apps and more – is a complex endeavor, whether marketers are in-house at a brand or...
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Call Analytics tools in the spotlight: Marketing’s unsung heroes
As my state begins opening up after implementing stay home orders, I’m finding I’m interacting with businesses much more on the phone. I’m not talking about clicking on apps or engaging with a mobile...
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